Advertisements

1. I found the ad for Tom Ford Beauty particularly degrading to women. It perpetuates the stereotype that women are sex objects and should only be used to quench a man’s desire. Lots of advertisements show near topless women, and while I do not think this is okay, having a near bottomless woman takes too much more than a step too far. The woman looks sweaty, and it comes very close to showing everything. I am not sure if the message is supposed to be that Tom Ford is so great that women want to have sex with it. Also, there is a picture of a woman grabbing a man’s crotch. He is just sitting there like he expects her to do this. It is a vulgar advertisement that degrades women. Why can’t men be in these positions?
2. I really like the advertisement for Keds. It shows a young girl and her mother (I’m assuming) who are wearing matching skirts and red Keds. I think that it is a wholesome message to all women. You can be self-confident and wonderful without wearing stilettos and leather. It also emphasizes the importance of family, and the fun innocent times one can have. The message on the bottom says, “My favorites. My Keds.” It almost sounds like my favorites, my kids, which would be another positive message to parents.